Case Study: Social Media & Digital Marketing Apprentice

After completing her A-levels at college, Erin started looking in to Apprenticeships as an alternative to going to university. Her desire for interaction and meeting new people led her towards Digital Marketing.

We find out a little bit more about the Digital Marketing Apprenticeship and how Erin has progressed through it so far and what skills she has developed along the way.

View Erin Finerty's profile on LinkedIn

erin finerty

What attracted you to a career in Marketing and how did you actually get into it?

Well, to be honest I left college after my A-Levels and knew I didn’t want to go to university but still wasn’t sure what career path I wanted to follow, so I started to look for apprenticeships and the Digital Marketing apprenticeship in particular sounded really interesting. I like having the opportunity to meet and interact with new people and Digital Marketing is perfect for that

What does your apprenticeship involve? How has it benefited you? 

My role is really diverse. My company has two Twitter accounts, one of which I run, and then I also run the Facebook account, Instagram and Pinterest. Alongside this I create lots of content for us to share on social media and on our website so this includes things like blogs, graphics and infographics. More recently I have been doing lots of filming and editing videos which has been really good to learn. Everything I have done since starting my apprenticeship has been new skills for me to learn and now I am six months in and everything is coming to me far more naturally.

Briefly talk us through a typical week in your current job?

On a Monday morning I come in and check through all my emails and then I start to plan out my social media schedule for the week. I write up enough tweets and Facebook posts for two per day and then I use TweetDeck and Hootsuite to schedule them in. On top of this I will post spontaneously throughout the week.

Wednesdays are assessment day in The Apprentice Academy and as a part of this I take the candidates photos and get chatting with them a bit and try to encourage them to follow us on or social media platforms. Then Thursdays and Fridays tend to be video days so I will either be out filming or I’ll be editing. In between these things I’ll spend time creating content and try to engage with people on our social media.

I also play a part in the campaigns that we run; I have previously been part of a Halloween Campaign, and a Christmas Campaign. Currently we are running a #BeWorkReady campaign in which I’ve created lots of content to try and help young people feel more prepared for work and also help employers feel more prepared to employ young people.

What are the biggest challenges you have faced throughout your marketing career and how have you overcome them? 

The biggest challenge is quite specific to Digital Marketing, but it has probably been trying to get more engagement on our social media. It’s about trying out different times post and various content to post to see what works best. I have found out that people quite like quotes and tend to engage with them.

What would you describe as your personal strengths and assets that have ensured success in your career so far? 

I am quite a quick learner and I’m eager to throw myself in to new things. This has been really useful because it’s meant that I have been able to pick up new skills and use them quickly. Although I knew the role sounded interesting before I started, I wasn’t entirely sure what it included and it’s been really good to have the opportunity to learn new skills and use them.

If you could give a single piece of advice to someone looking to get into their own marketing career what would it be?

As a Digital Marketer I think you have to be able to keep an open mind, be prepared for quite a diverse role that will require a wide range of skills and also show willingness to learn new ones. I think it’s also essential that you have a good understanding of people and communication skills because as a marketer it’s your job to know what the customer wants and to find a solution that fits their needs.