What is a Higher Apprenticeship?
Higher Apprenticeships are a great alternative to going to university, they allow you to work towards a qualification at level 4, this is equivalent to a HNC or the first year of university. Some higher apprenticeships may also go up to level 5 which is the equivalent of a foundation degree.
There are currently several higher apprenticeship frameworks available in marketing:
Higher Apprenticeship in Advertising and Marketing (level 4)
Higher Apprenticeship in PR (level 4)
Higher Apprenticeship in Social Media & Marketing (level 4)
Higher Apprenticeship in Management (level 4 & 5) (has a number of marketing specific units)
Higher Apprenticeships are still relatively new to the scene, having only been introduced in 2009. If you are already working in a marketing role but think you could benefit from the qualifications in any of the above apprenticeships you could approach your employer about turning your role into an apprenticeship.
You would need to find a college or training provider who can provide the apprenticeship framework you are interested but it is relatively easy to set up and is an extremely cost effective way for employers to contribute to the long-term development of their staff.
If you are looking to progress into marketing management or a senior marketing role then the Higher Apprenticeship in Management is worth a look, it has a number of units focussed on contributing to marketing at strategic level.
Entry requirements for Higher Apprenticeships:
- Age 18 or over (in most cases, unless you are progressing on from an Advanced Apprenticeship)
- Minimum of grade C in GCSE Maths and English or equivalent
- Have obtained a level 3 qualification; or
- Have have suitable industry experience
You can take part in a higher apprenticeship if you have previously been to university or have a level 4 qualification however your employer will not be eligible for funding and will therefore have to pay the training costs.
Job titles related to the Higher Apprenticeship include:
Senior Marketing Executive
Digital Marketing Manager
Social Media Manager
How is the work assessed?
In most cases you will be assigned an assessor by the college or training provider and they will visit you once a month (this can vary) to set out your assignments for the NVQ.
You will work towards satisfying the criteria of a combination of technical and competency based mandatory and optional units to fulfil the minimum credit values required to complete the qualification.
You will work on building up a portfolio of evidence that is submitted through an online e-portfolio (in most cases), to be assessed by the college and an external verifier.
Evidence of completion can be submitted through a variety of: written assignment, recorded conversation, discussion with line manager, evidence of work-based activity and more.