Why Marketing?


Money: Marketing consistently ranks amongst some of the highest paid jobs in the UK. According to the Telegraph’s list of best-paid jobs in the UK 2014 Marketing Directors take home an average salary of £70,742. Whilst that is a pretty epic salary at the senior end of the scale, entry level marketers get a fair slice of the pie with the average take-home pay for a marketing assistant at £18-20k, a good 35% above the minimum wage.


Variety: If you have ever heard the saying “no two days are ever the same” you probably heard it from a marketer! Marketing is constantly progressing to find new ways to identify and meet the demands of consumers. The benefit of variety is that you can develop a wider range of skills and learn to adapt quickly to situations and challenges. Variety is the spice of life!


People: Not only do marketers spend a lot of time trying to understand the people they want to buy their products, they also try to foresee their future requirements so they can gain a competitive advantage in the market place. People are the heartbeat of all marketing activity, with their responses being the gauge for success or failure. Having an interest in people and the decision making process behind a sale is essential.


Demand: As the population evolves so to does the requirement for marketing. More businesses than ever recognise the importance of marketing in helping them stand out from the crowd in a busy market. Not only has this seen the demand for marketing increase it has also paved the way for entirely new marketing platforms like social media, that have created thousands of new marketing roles that didn’t exist 10 years ago. You’re safe in the knowledge that this industry won’t be obsolete anytime soon!


Progression: Marketing has huge scope for progression along many different routes, into a range of different specialisms and across a vast number of industries. In a nutshell, marketing is a huge profession in constant demand. Whether you choose to pursue a marketing career that progresses into management or into a specialism – or both, you will never find your options for progression limited in marketing.


Creative: People tend to lose interest if the same message is delivered repeatedly. Its the marketers task to come up with creative ways to rehash the same message whilst also differentiating from competitors. Being creative doesn’t mean you need to be an artist, it requires innovative thinking to come up with new campaigns that capture attention. Research, writing, thinking, design and digital skills are all part of the creative process behind a marketing campaign but you don’t need to be all of these things as it is often a collaborative process involving a team of internal and external people.


Analytics: Crunching the numbers, counting followers, measuring profits – its all part of the process of measuring the the progress of a marketing campaign to identify whether it is having the desired impact. Measuring anything requires attention to detail and the ability to draw conclusions on information. You don’t need to be a mathematician to develop basic analysis skills but there will be an element of understanding information involved in marketing. There are plenty of advanced analytical roles for those with an interest in maths or science, making sense of the results is extremely important to the marketing process.